About us

Blessed with a warm climate and abundant nature, Hawaii has a thriving tourism industry.
From the outside, you might think it’s a gorgeous, fun and easy-to-live “paradise”.
However, life in Hawaii, where food self-sufficiency is low and prices are high, is by no means easy.
A decrease in population due to migration outside the state and an increase in abandoned agricultural land are also social issues.

Since ancient times, Hawaii has worshiped nature, respected people,
It is an island where a culture that values affection and friendship between people lives on.
We aim to protect this beautiful culture,
We want to create things that enrich people’s lives.

Mission

Our wish is to keep the people of Hawaii happy.

People of Hawaii are affectionate, warm-hearted, and a little stubborn, but has the depth to accept immigrants.
We will focus on manufacturing that will enrich the lives of Hawaii both economically and socially.

Vision

Our wish is to realize “Made in Hawaii & Consume in Hawaii.”

500 years ago, the Hawaiians did not affect the natural environment, It is said that they produced enough agricultural products to feed the same population as today.

(Hawaii Tourism Bureau official portal site allhawaii, “malamahawaii”, https://www.allhawaii.jp/malamahawaii/)

However, Hawaii’s current food self-sufficiency rate is about 10%.
Unforeseen events such as pandemics and natural disasters can easily cause shortages and price hikes. Hawaii is a region blessed with rich nature and fertile soil. We convert Hawaii’s nature’s bounty into added value.

Value

■Made in Hawaii

To protect the nature and culture of Hawaii and enrich the lives of the people of Hawaii.
We are committed to the development of local production for local consumption products that are made by people using materials and consumed in Hawaii.

■ Working together with local people

In order to develop products rooted in the region that can only be done in Hawaii, taking advantage of the climate and natural features of Hawaii,
We work on manufacturing together with the people of Hawaii.

■ Deliver products that everyone can feel secure about

We pay close attention to the safety of our products, down to the smallest details. We deliver safe and secure products that reflects the values of our company.

■Treasure the bonds of the team

We value the teamwork of our colleagues who work together.
A good working environment improves work efficiency and allows us to create good products.
This is why we believe we can earn the trust of our customers.